This free and open workshop takes participants behind the scenes of an innovative investigative reporting project with hands-on training in audience engagement, community data sourcing, and use of social media video by industry leaders from ProPublica, the Center for Public Integrity, NowThis, NPR and others.
This daylong workshop on audience engagement will try to answer some of these tough questions facing our industry. A ground-breaking partnership between the Morgan State University School of Global Journalism and Communication and the West Virginia University Reed College of Media experimented with these concepts last fall in an immersive food justice reporting project that paired students and faculty from both programs to collaborate on an in-depth food access reporting project that will be screened at this event. Through the Knight Innovator-in-Residence program, the project also created an audience listening tool that collects data on how people across America access food. Participants in the program will walk guests through the process of creating an application that puts audiences at the forefront storytelling.
Professionals from newsroom across the country, including ProPublica, the Center for Public Integrity, NowThis, NPR and others will walk guests through how they utilize different audience engagement strategies every day to reach consumers of their content. Experts will also share strategies for using data resources, data visualization, community-based resources for covering food insecurity, as well as insights for effective community engagement in social justice reporting.
This project is sponsored by the Knight Foundation, WVU Reed College of Media, MSU School of Global Journalism and Communication and WV Community Development Hub. This free media training workshop is part of the Knight-funded Innovators-In-Residence program.
This event is open to:
Dean Maryanne Reed from WVU will provide an overview of the joint Social Justice Reporting Project with MSU and the Innovators-In-Residence program.
This ignite-style panel discussion will take a candid look at collecting data on how people in America access food. The panel will feature information about the app and class project along with feedback from students from both MSU and WVU.
David Eads is the editor for NPR Visuals. In this workshop he will walk participants through the process of how he and his teammates at NPR build apps that encourage audience participation.
The Center for Public Integrity’s Talia Buford is an investigative reporter covering environment and labor issues. In 2015, she published “Environmental Justice Denied” which examined the Environmental Protection Agency's lackluster enforcement of Title VI of the Civil Rights Act. Her reporting gained more resonance as environmental justice issues, such as the Flint water crisis and the Dakota Access pipeline, captured the nation's attention. She’ll walk workshop participants through strategies for finding the right community members to feature, how to build and keep their trust, and tips on interviewing for narrative storytelling.
Grab some food and join Amanda Zamora for the Keynote Address, Optimizing for Humility, starting at noon. Are we so focused on training journalists to be right that we’re not training them be humble? She will share how newsrooms can — and should — embrace humility as a core value that can improve our journalism and win back audiences.
Groups will be formed to travel between all breakout sessions between 1:00 p.m. and 3:00 p.m.
What role should the community you’re serving play in the journalism you create? Terry Parris Jr of Pro-Publica will discuss how to involve readers in the editorial process.
As journalists, we usually go about telling a story and then distributing it to our audience. But what if we flipped our timeline and invited the audience in at the start? What if our audiences played a direct role in helping us find and pick which stories to tell? Julia Haslanger from Hearken will talk how newsrooms around the country are doing just that.
Right now in media, no one platform is the same. Journalists need to be able to create content for specific audiences in specific places. Dexter Mullins from Now This will discuss how he goes about optimizing content for social platforms.
Panel discussion with community members from Charleston, Baltimore and Morgantown who share insight for journalists on ways to source information, build relationships and prepare before coming into a community to report on sensitive topics of race and injustice.
Join us for refreshments and a Deep Dive into student work.
Space is limited. Please register to reserve your space today!