About this event

April 28, 2017
8:45 a.m. – 5:00 p.m.

This free and open workshop takes participants behind the scenes of an innovative investigative reporting project with hands-on training in audience engagement, community data sourcing, and use of social media video by industry leaders from ProPublica, the Center for Public Integrity, NowThis, NPR and others.

  • How involved should our audiences be in helping us tell stories?
  • How important is it for us to meet readers/watchers/listeners where they are and give them information how they want it?
  • How can we collaborate with communities to more accurately report and represent the social justice issues they face.

This daylong workshop on audience engagement will try to answer some of these tough questions facing our industry. A ground-breaking partnership between the Morgan State University School of Global Journalism and Communication and the West Virginia University Reed College of Media experimented with these concepts last fall in an immersive food justice reporting project that paired students and faculty from both programs to collaborate on an in-depth food access reporting project that will be screened at this event.  Through the Knight Innovator-in-Residence program, the project also created an audience listening tool that collects data on how people across America access food. Participants in the program will walk guests through the process of creating an application that puts audiences at the forefront storytelling.

Professionals from newsroom across the country, including ProPublica, the Center for Public Integrity, NowThis, NPR and others will walk guests through how they utilize different audience engagement strategies every day to reach consumers of their content. Experts will also share strategies for using data resources, data visualization, community-based resources for covering food insecurity, as well as insights for effective community engagement in social justice reporting.

Registration is now closed

This project is sponsored by the Knight Foundation, WVU Reed College of Media, MSU School of Global Journalism and Communication and WV Community Development Hub. This free media training workshop is part of the Knight-funded Innovators-In-Residence program.

This event is open to: 

  • Journalists and media professionals working in a newsroom who would like to learn more about audience engagement
  • Community members working on food access and other community social justice issues who’d like to know more about telling their stories
  • Reporters covering social justice issues
  • Food access researchers wanting to make their work more accessible to the public
  • WVU Students and Faculty/Staff
18 Speakers
66 Attendees

Speakers

Amanda Zamora

The Texas Tribune

Talia Buford

Cent. for Public Integrity

Terry Parris Jr.

ProPublica

Julia Haslanger

Hearken

Dexter Mullins

NowThis News

David Eads

National Public Radio

Dr. Heber Brown

Black Church Food Security Network

Carrie Burns

Johns Hopkins

Dr. Bradley Wilson

WVU Geography Department

Turé Johnson

KISRA

Dean Reed

WVU Reed College of Media

John Ketchum

CNN

Tricia Fulks Kelley

Independent Media

Ron Taylor

MSU School of Global JRL & Comm

Dr. Joel Beeson

WVU Reed College of Media

David Smith

WVU Reed College of Media

Hilary Kinney

WVU Reed College of Media

Jazmine Hawes

MSU School of Global JRL & Comm

Schedule

  • 8:45 a.m. - 9:00 a.m.

    Wake up! Join us for coffee and refreshments!

  • 9:00 a.m. - 9:30 a.m.

    Opening Remarks and Welcome

    Dean Maryanne Reed from WVU will provide an overview of the joint Social Justice Reporting Project with MSU and the Innovators-In-Residence program.

    Speakers:

    Dean Reed

  • 9:30 a.m. - 10:25 a.m.

    Food Access Discussion

    This ignite-style panel discussion will take a candid look at collecting data on how people in America access food. The panel will feature information about the app and class project along with feedback from students from both MSU and WVU.

    Speakers:

    David Smith

    Hilary Kinney

    Jazmine Hawes

    John Ketchum

    Ron Taylor

  • 10:30 a.m. - 11:00 a.m.

    Data Visualization

    David Eads is the editor for NPR Visuals. In this workshop he will walk participants through the process of how he and his teammates at NPR build apps that encourage audience participation.

    Speakers:

    David Eads

  • 11:00 a.m. - 11:45 a.m.

    Social Justice Reporting

    The Center for Public Integrity’s Talia Buford is an investigative reporter covering environment and labor issues. In 2015, she published “Environmental Justice Denied” which examined the Environmental Protection Agency's lackluster enforcement of Title VI of the Civil Rights Act. Her reporting gained more resonance as environmental justice issues, such as the Flint water crisis and the Dakota Access pipeline, captured the nation's attention. She’ll walk workshop participants through strategies for finding the right community members to feature, how to build and keep their trust, and tips on interviewing for narrative storytelling.

    Speakers:

    Talia Buford

  • 11:45 a.m. - 1:00 p.m.

    Let's eat! Lunch & Keynote: Optimizing for Humility

    Grab some food and join Amanda Zamora for the Keynote Address, Optimizing for Humility, starting at noon. Are we so focused on training journalists to be right that we’re not training them be humble? She will share how newsrooms can — and should — embrace humility as a core value that can improve our journalism and win back audiences.

    Speakers:

    Amanda Zamora

  • 1:00 p.m. - 3:00 p.m.

    Breakout Sessions

    Groups will be formed to travel between all breakout sessions between 1:00 p.m. and 3:00 p.m.

  • -

    Audience Engagement and Community Reporting

    What role should the community you’re serving play in the journalism you create? Terry Parris Jr of Pro-Publica will discuss how to involve readers in the editorial process.

    Speakers:

    Terry Parris Jr.

  • -

    Audience First Storytelling

    As journalists, we usually go about telling a story and then distributing it to our audience. But what if we flipped our timeline and invited the audience in at the start? What if our audiences played a direct role in helping us find and pick which stories to tell? Julia Haslanger from Hearken will talk how newsrooms around the country are doing just that.

    Speakers:

    Julia Haslanger

  • -

    Creating Video for Social Media

    Right now in media, no one platform is the same. Journalists need to be able to create content for specific audiences in specific places. Dexter Mullins from Now This will discuss how he goes about optimizing content for social platforms.

    Speakers:

    Dexter Mullins

  • 3:00 p.m. - 4:00 p.m.

    Tips for Journalists

    Panel discussion with community members from Charleston, Baltimore and Morgantown who share insight for journalists on ways to source information, build relationships and prepare before coming into a community to report on sensitive topics of race and injustice.

    Speakers:

    Carrie Burns

    Dr. Bradley Wilson

    Dr. Heber Brown

    Dr. Joel Beeson

    Turé Johnson

  • 4:15 p.m. - 5:00 p.m.

    Screening Reception

    Join us for refreshments and a Deep Dive into student work.

    Speakers:

    Adrienne Lewis

    David Smith

    Dr. Joel Beeson

    Emily Pelland

    Hilary Kinney

    Jazmine Hawes

    John Ketchum

    Theresa Beverly

    Tricia Fulks Kelley

Registration

Space is limited. Please register to reserve your space today!

Free Registration

Event Venue

  • WVU Reed College of Media Innovation Center
    Evansdale Crossing Building, 4th Floor
    62 Morrill Way Morgantown, WV 26506

    Parking Map
  • 304-293-6246
  • wvumediainno@gmail.com

Gallery

Here are some images from the Knight Funded Innovators-In-Residence food justice reporting project:

Sponsors