About this event

Storytelling in a Digital Age

Friday, March 24

Storytelling has become an essential tool for strategic communications professionals who want to engage audiences around their brand, organization or cause. This full-day hands-on workshop will expose PR professionals to the latest trends and tools in strategic storytelling and audience engagement. Topics include:

  • story identification and development for traditional and immersive storytelling (AR, VR, 360),
  • engaging audiences with stories in a digital environment,
  • effectively using insights and analytics, as well as
  • tools and trends in storytelling.

You’ll leave with new ideas for communicating your messages in a powerful way that can motivate your audiences to take action.

Registration is closed.

4 Speakers
80 Attendees


Ben Roffee

Digital Director at Huffington Post's RYOT

Alex McPherson

Director of Insights and Analytics at FleishmanHillard

Jennifer Duong

Director of VR at 1215 Creative; Co-founder SH//FT

Averie Timm

Managing Editor at Huffington Post's RYOT



Event Venue

  • WVU Reed College of Media Innovation Center
    Evansdale Crossing Building, 4th Floor
    62 Morrill Way Morgantown, WV 26506

    Parking Map
  • 304-293-6246
  • wvumediainno@gmail.com