Storytelling has become an essential tool for strategic communications professionals who want to engage audiences around their brand, organization or cause. This full-day hands-on workshop will expose PR professionals to the latest trends and tools in strategic storytelling and audience engagement. Topics include:
You’ll leave with new ideas for communicating your messages in a powerful way that can motivate your audiences to take action.
Come experience virtual reality first-hand, meet the speakers, talk to others who share your interest and network with professionals from around the region.
Ben Roffee, Digital Director, Huffington Post’s RYOT Harrison/Omnicom Innovator-in-Residence, Reed College of Media
Speakers will share case studies and best practices from their experiences telling stories in a digital age.
During registration participants will have the opportunity to sign-up for two afternoon breakout sessions. This time is designed to engage participants in small group discussions and hands-on exercises with our expert speakers. You will walk away with ideas of how to immediately apply what you’ve learned to your own mission.
Jennifer Duong will lead a workshop on everything you need to know about trends, tools and production in immersive storytelling.
Averie Timm will provide an expert’s guide to packaging and distributing your content.
Alex McPherson will provide a practical guide to digital insights and analytics.
Ben Roffee will guide participants through the process of finding the story and developing it in a way that resonates in the digital sphere.